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Rupa Islan
Aug 02, 2022
In A Man's POV
The horizontal axis is the user interaction rate/interaction penetration rate (the proportion of users who participate in interactive behaviors such as likes, comments, collections, coins, forwarding, etc. to active users), which needs to reach a certain proportion to have community attributes, such as Bilibili and Xiaohongshu , Sina Weibo is a relatively Buy email list strong community attribute, followed by Kuaishou also has a certain community attribute. If the interaction ratio is close to 100%, it is a social product. Looking at the attributes of the platform and media, the media is a one-to-one broadcast mode, and the degree of interaction is much lower than that of the community. At the same time, the media is generally professionally produced content/official production content. Among the above platform products, Sina Weibo has a strong media attribute. Video platforms such as iQiyi and Tencent Video have the strongest media attributes. Platform-based products are user-generated content. The higher the creator penetration rate (the proportion of users who produce content among active users), the stronger the platform attribute. Douyin, Kuaishou, Weibo, Xiaohongshu, and Station B are all platform products. However, due to the lack of specific data, the above picture is simply marked. From the perspective of industry cognition, Douyin has the strongest platform attributes.
From station B and Xiaohongshu, how to make community products  content media

Rupa Islan

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