Aug 02, 2022
In A Man's POV
The horizontal axis is the user interaction rate/interaction penetration rate (the proportion of users who participate in interactive behaviors such as likes, comments, collections, coins, forwarding, etc. to active users), which needs to reach a certain proportion to have community attributes, such as Bilibili and Xiaohongshu , Sina Weibo is a relatively Buy email list strong community attribute, followed by Kuaishou also has a certain community attribute. If the interaction ratio is close to 100%, it is a social product. Looking at the attributes of the platform and media, the media is a one-to-one broadcast mode, and the degree of interaction is much lower than that of the community. At the same time, the media is generally professionally produced content/official production content. Among the above platform products, Sina Weibo has a strong media attribute. Video platforms such as iQiyi and Tencent Video have the strongest media attributes. Platform-based products are user-generated content. The higher the creator penetration rate (the proportion of users who produce content among active users), the stronger the platform attribute. Douyin, Kuaishou, Weibo, Xiaohongshu, and Station B are all platform products. However, due to the lack of specific data, the above picture is simply marked. From the perspective of industry cognition, Douyin has the strongest platform attributes.