Apr 05, 2022
To make your drip emails effective and relevant, use strong and spot-on content that will help you build and sustain relationships. Devise a sound content strategy prior to deploying any of your lead nurturing marketing campaigns. Throughout your sales process, you will come across leads that aren't prepared to buy, and may not be ready for the coming few months. Don't give up on them. Place them on lead nurturing tracks email list for keeping your company's services and products in mind. Monitor and Keep Track As mentioned above, keep track of your lead generation and monitor results to constantly track and determine your lead management attempts. Marketing automation enables you to track your progress on drip campaigns for evaluating conversions or closed deals. Your sales and marketing teams should evaluate metrics to provide you good insight to classify points of improvement. Are you in need of any suggestions to help you with your lead generation cycle? With the postal service making news again due to a request in rate hikes some feel that this news is putting the final nails in the coffin for direct mail marketing. It is already being seen as an expensive form of advertising that has little if any return on investment.