I think one of the most important points when editing your website or rebranding is simply that instead of making it look pretty, design it to sell. You can design brands to sell. Choose specific fonts, specific colors, specific layouts, specific visuals, all with the goal of appealing to your target audience and getting them to buy. Instead of just being likeable online, be sellable. In order to increase sales and conversions, or even just conversion, perhaps by filling out your contact page or following you online, you first need to know which designs appeal to your target group.
Advertising Continue reading below The typical approach would be to create an audience person profile or ideally several hair masking service of them, maybe 3-4, which means you define 4 real people who exist in real life with the following characteristics such as age, gender, lifestyle, what type of job they have, type of function they have, household composition, type of car they drive. It's just a bunch of different characteristics that impact what kind of font they're interested in, what kind of color they're interested in. Do they like thick, bold lines? Do they really like fine lines?
Based on the audience profiles you create, you can then design your brand with the goal of selling. To listen to this Marketing Nerds podcast with Caitlin Rulien and Christina Bald assarre: Listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Stitcher, Overcast or Pocket Casts Today's Internet user is well aware that some sites may contain information that cannot be trusted - and even, God forbid, malware.