The Demographics report gives you an overview of your audience's gender, location, net worth, and more. Note the Latest Mailing Database "Country and Territory" statistics. Check this data to find your desired audience.
Evaluate impressions of the best tweets, looking for commonalities. Ask yourself the following:
What is the overall tone of your best tweets?
What hashtags are included in this tweet?
Do you include video or images?
Is there a CTA?
If there is a link, is it included at the beginning or end of each tweet?
What time of day was the tweet posted?
Image source: Pinterest
Pinterest Analytics dashboard showing impressions, audience and web interactions. You can get more detailed reports for each report and assess exactly which posts or bulletin boards are getting the best results for you.