Great question, I'm glad you asked! Related: 42 Best Landing Page Examples To Inspire You In 2020 [UPDATED] Know your average conversion rate The reason we have to start here is because the average conversion rate gives us a starting point. It gives us something to photograph. According to landing page software company Unbounce, the average conversion rate is about 9% . Wow, wait, 9%? ? That's it?
Certainly not! I know I know. 9% seems really low until you look at how Unbounce got to that number. This average conversion rate comes from analyzing 34,000 landing pages across 16 different industries and 50 subcategories. So this number industry mailing list the average conversion rate across various industries and subcategories across a very large pool of data. Related: What is a Good Average Landing Page Conversion Rate?
To find a conversion rate that's better for you and your business, I recommend digging deeper into the specific conversion rates in your industry. Without knowing what is realistic, you will have a hard time measuring your impact. You'll wonder if what you're doing is doing what you want. 3 Ways to Increase Landing Page Conversions This brings me to the first effective way to increase landing page conversions. 1.