May 1st is just around the corner, operator, are you ready for your marketing campaign? Long time no see, this issue of 5 minutes to learn topic text message service marketing, let's talk to you about how to do topic marketing on May 1st Labor Day. It will be deconstructed from three aspects. The first is topic copywriting, the second is product socialization, and the third is experiential marketing campaigns. 1. 5.1% off, 5.1 yuan, 51 yuan We can say this in the topic copy: "The new year starts from 5.1", because this year's epidemic situation is relatively special, so we have the feeling that we have just started. "Do not cover, 5.1% off" , it sounds a bit convoluted, but a bit interesting. "50% off shopping, farewell to spring", we should deal with the backlog of goods in spring at a discount, and buy 50% off to bid farewell to spring. There is also "Difficulties for half a year, 50% off to make friends" , add some copywriting to truthfully tell us the difficulties we encounter, and imitate Luo Yonghao's often saying that it is not profitable to text message service make friends. "The inventory is cleared, there are many friends", focusing on selling our backlog of goods cheaply and making friends. It can also provide "Up to half a year of epidemic situation, discount on clothes", "Up to half a year of epidemic situation, discount on sofas", "Drinks with discount for half a year of epidemic situation" . We have to grasp the two numbers of 5.1 and do some topic copying. In experiential marketing, we can make bamboo shoots and pickled fish with bamboo shoots for 5.1 yuan to experience the Spring Festival, 5.1 yuan to experience new tea, text message service and 5.1 yuan to experience new wine. There are also 51 yuan to experience the B&B, 51 yuan to experience the Viewing B&B in the Book of Songs, 51 yuan to experience the Hongtang Hotpot package for two, grab a new house in the airport, and the 510 yuan deposit is worth 15,000 yuan. Therefore, not only can the copywriting be close to May Day, but there can also be such figures in some experience activities and social product creation. 2. rest, pause Associated with suspension, unemployment, bankruptcy . In terms of topic copy, we can deconstruct it like this: For example , "The Epidemic Is More Than Work", which is a bit semi-public in nature.