Since the goal is to rank for these pages for local mobile searches, it's important to include your keyword and location (eg, Fresh Mexican Food in Lindon, Utah | Joe's Taco Shop) where following: Advertising Continue reading below title tag Page title (h1 tag) Contents Alternative text on your images Additionally, your name, address, and phone number should be part of your header, footer, sidebar, or other element of your site that appears on every page. Google uses your address and phone number to determine the relevance of your site to local searches. Optimize your site for local searches Finally, if you want to create a positive experience for your mobile site visitors, your site should provide a great mobile experience in two areas: 1. Page load time When it comes to page load times, users are generally more patient on mobile than on desktop.
That being said, 49% of mobile users fax list expect a page to load within 10 seconds. 19% of mobile users will abandon a site if it takes more than five seconds to load. If your goal is to create a frictionless experience for your mobile users, fast load times are your friend. To check your mobile charging time for specific mobile devices, click here. For tips on improving your mobile load times, click here. Advertising Continue reading below 2. Mobile friendliness There are several ways to assess your site's mobile-friendliness. If you're worried about the fallout from Mobilegeddon, you can see how Google views your site's mobile-friendliness here. However, mobile friendliness isn't just about pleasing Google bots. If you really want to know if your site is easy to use on mobile, ask people to test your site.
Talk to friends, family members, or colleagues who have never used the site before and ask them to do specific things on your site, the kinds of things you want your potential customers to do. Then tell them about the experience. Are there any issues, missing pieces or frustrating aspects on your site? A little feedback from users can go a . Paid search Organic results may not be the only way people can find you in their local searches. If you advertise on or other paid search platforms, you should also optimize your local paid search strategy. Advertising Continue reading below There are three main things to consider: 1. Are your ads local? One of the easiest ways to improve the performance of your local paid search ads is to include local elements in your advertising content.